Within the Sales & Marketing department in Germany, he/she will work directly with the country’s Marketing Manager on strategic and operational marketing assignments. He/she will also be required to work with the country’s management (field teams, technical teams, sales teams, etc.) and to travel within the country
Reporting to: Sales & Marketing Germany
Hierarchical reporting: Marketing Manager Germany
Missions
Customer segmentation
- Create personas for different customer segments and define the most relevant communication approaches
Content creation and field marketing support
- Gather information and content opportunities from the field through regular visits
- Share field insights with the SEO agency to support local content creation
- Create and adapt content for social media, newsletters and other communication channels
- Support the planning, recording and publication of content according to the editorial calendar
- Develop visuals, short videos and post copy adapted to the Polish market
- Ensure consistency of communication across channels
Creation and adaptation of sales materials
- Adapt sales and marketing materials from other countries to the local market
- Create or update materials using Canva or other graphic design tools
- Collect field requests for sales materials and prioritize those with the highest impact for the teams
Catalogue update and print materials
- Understand the existing catalogue creation and update process
- Analyze field needs regarding catalogue format, size and level of detail
- Research ways to simplify the catalogue update process
- Coordinate with the French team on catalogue updates
- Support the creation, update and adaptation of catalogues, brochures and other printed materials
- Prepare or coordinate print-ready files and liaise with agencies or printing suppliers when necessary
Lead management monitoring
- Weekly contact with branches to ensure the process is followed correctly
- Analysis of cancelled leads
Competitive intelligence
- Develop knowledge of the competitive landscape
- Monitor competitors’ activities, including branch openings and closings, new communications on social media, and M&A activity
Implementation of a telemarketing service
- Define the strategy together with the Marketing Manager
- Identify target clients and contact timing
- Assess the required telemarketing effort and campaign scope
- Define budget, implementation timeline and KPIs
- Search for a telemarketing provider and relevant prospect lists
- Set up a follow-up process with sales representatives and the telemarketing agency
- Monitor performance and analyze results
Task will be adapted to the priorities of the country
Assistant Marketing with 12 months experience
Know-how:
- Market analysis
- Data analysis
- Competitive intelligence
- Customer segmentation and persona development
- Content creation for SEO, social media and newsletters
- Ability to create and adapt marketing materials using Canva or other graphic design tools
- Basic knowledge of print production and preparation of print-ready files
- Understanding of branding, visual consistency, layout and communication materials
- Fluency in German required
Interpersonal skills:
- Internal communication
- Cross-functional collaboration
- Project coordination
- Attention to detail
Postuler pour cette offre
Marketing coordinateur in Mönchengladbach (H/F)
- Contrat de Travail Temporaire
- Villeneuve d'Ascq
- Support
- Etudiant